World Archery turns to Joymo as OTT services provider
World Archery has appointed Joymo as the exclusive provider of its owned and operated OTT streaming service in a “multi-year” agreement.
Carlsberg extends record-breaking Liverpool deal in 10-year renewal
Carlsberg has extended its sponsorship agreement with Liverpool FC for ten more years, taking the longest-running sponsorship agreement in the Premier League into a fourth decade.
Arctos purchase of minority stake values PSG at more than €4bn
US investment fund Arctos Sports Partners announced today (Thursday) that it has acquired a minority stake in Paris Saint-Germain in a deal that values the Ligue 1 club at more than €4bn ($4.3bn).
Organ makes move from Right Formula to IMG
The IMG agency has appointed Luke Organ as senior vice-president of global partnerships for its media business.
Lucy Basden-Smith | Women’s rugby needs a thriving club game – and brands to back it
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.
Dean Drury | In a world without cookies, first-party data reigns supreme
Dean Drury, head of product and innovation (digital and data) at CSM, on why the decline of third-party cookies won't be the death of data collection.
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.